Jeep Adventures in Gatlinburg

Gatlinburg is the perfect place to bring your Jeep while visiting the Annual Great Smoky Mountain Jeep Club Invasion in Pigeon Forge this summer. Bring the family or come on your own and take your Jeep on a drive through downtown Gatlinburg or along River Road. Your Jeep is also an exciting way to explore the Great Smoky Mountains as you embark on scenic road adventures driving along Newfound Gap road enjoying panoramic views and abundant wildlife, exploring the Roaring Fork Motor Nature Trail or traversing the rocky terrain of the Greenbrier area. Gatlinburg also offers Jeep rentals so whether you're seeking thrilling outdoor activities or a leisurely drive through nature, your Jeep is the perfect vehicle for an unforgettable Gatlinburg adventure.

Watch the Gatlinburg Jeep Ride

At 1:00 p.m.  on Wednesday, August 19, 2026, hundreds of Jeep enthusiasts will will depart Rocky Top Sports World and make their way through the heart of Gatlinburg during the Gatlinburg Jeep Invasion Ride. Although registration for the Jeep Invasion Ride is sold out, spectators are encouraged to line the Parkway and enjoy the parade of customized Jeeps as they travel through Gatlinburg on Wednesday afternoon.

Take the Gatlinburg Scavenger Duck Challenge

Complete the Challenge to Win a Duck!

Visitors can participate in the Gatlinburg Scavenger Duck Challenge between August 17 -23, 2026 to win an exclusive Gatlinburg duck. Use the Visit Gatlinburg app to find the Challenge under Goals. Visit 7 or more participating Gatlinburg locations, find the stuffed black bear and check-in on the app to complete the Challenge.

Special Offers & Discounts for Jeep Owners

Jeep Explorations in Gatlinburg

Inspiring Reads for Your Jeep Adventure in Gatlinburg