Gatlinburg Sweet Week

February 7 - 14, 2026

Life is SWEET in Gatlinburg! Gatlinburg Sweet Week is a a week-long celebration of all things sweet where Gatlinburg bakeries, candy shops, and dessert destinations showcase their finest confections. You can indulge in special treats and discover unique flavors crafted by local artisans. Here in Gatlinburg, you can have your cake...and eat it too!

Check-in to Win a Sweet Week Prize Pack

New Visit Gatlinburg App

Complete the SWEET WEEK CHALLENGE to win Sweet Week Prizes: Download the Visit Gatlinburg app and go to Goals. Make a purchase and check-in on the app at 7 (or more) participating locations. Be sure to enter the Sweetheart Giveaway for a chance at the grand prize!

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Gatlinburg Sweetheart Giveaway

Enter for your chance to win an overnight stay in Gatlinburg with Cabins USA, dinner for two at The Greenbrier Restaurant, a Gatlinburg Attractions Pass plus sweet treats and goodies!

How to participate and WIN

1. Download the Visit Gatlinburg app, go to Goals and take the Sweet Week Challenge.
2. Make a purchase and check-in on the app at 7 or more participating locations. You must be inside the participating business to check-in.
4. Enter the Sweetheart Giveaway for a chance at the grand prize of a overnight stay with Cabins USA in Gatlinburg. You do not have to complete the challenge to enter the giveaway.

Sweet Week Prizes

Life is short, eat dessert first. - Jacques Torres

Sweet Week Participating Locations

You must use the Visit Gatlinburg app to check in and win prizes

Valentine's Day

Valentine's Day in Gatlinburg offers a romantic escape nestled in the heart of the Great Smoky Mountains where couples can celebrate their love in a picturesque setting. Couples and families alike can explore the charming streets of Gatlinburg and enjoy great food, unique fun things to do and...

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