Tennessee treasure Taylor Swift’s songs and life are influencing everything from fashion to travel. Bring Swiftie energy to your Gatlinburg stay with Era-aligned outings. Whether you float through the Smokies on a Lavender Haze or rock your vacation like an Anti-Hero, we have ideas for every vibe.

Ole Red GatlinburgDebut your time away at countrified spots like Tennessee Jed’s and Ole Red, sure to put you in a Southern state of mind. Sweet as honey, Savannah Bee Company sells tasty food items and down-home body care.

Johnny Rockets milkshakeFearless travelers, You Belong With (Us) in Gatlinburg. Keep the energy up Forever and Always with retro meals at Johnny Rockets and classic fare at J.O.E. and Pop’s Sub Shop.  

Impossibilities showSpeak Now if you’re looking for magical, dramatic vacation ideas. You might not believe your eyes at Ripley’s Believe It or Not Museum, and the Impossibilities Magic Show delivers on drama.

Gatlinburg Songwriters FestivalRed is a power hue, and Swifties remember that album’s genre-mixing style. There’s nowhere better to tap into this tone than the Gatlinburg Songwriter’s Festival, where artists present authentic performances and original material.   

Sugarlands Moonshine Distillery1989 – the grown-up classic where Taylor Swift switched to pop is a great invitation to consider life changes of your own. Hit Sugarlands Distilling Company for some mountain moonshine and grab take-out coffees later at Gatlinburg Grind or Coffee & Company.

Reputation

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Mysterious MansionReputation takes us to the darkest, edgiest corners of T. Swift’s music. Get Smoky Mountain spine-tingling at Appalachian Ghostwalks or Mysterious Mansion of Gatlinburg.

Aunt Mahalia's CandiesLover reminds us of all things sweet, loving – and British. Satisfy your sugar cravings at Ole Smoky Candy Kitchen or Aunt Mahalia's Candies, pull up a stool at authentic British pub The Fox & Parrot Tavern, in the heart of the Arts & Crafts Community.  

Folklore/Evermore

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NOC GatlinburgFolklore/Evermore brings wistful and outdoorsy cottagecore vibes, perfect for your Smoky Mountain stay. Check out Tennessee Stud Cider and gear up in the 18,000-square-foot NOC Gatlinburg, for all your outdoor apparel needs. 

Ripley's Mirror mazeMidnights invites self-reflection and deep dives. Step into the kaleidoscopic Amazing Mirror Maze or Ripley’s Marvelous Mirror Maze & Candy Factory for a mood-boosting trip through Gatlinburg.

Tortured Poets Department

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Embassy SuitesTortured Poets Department, coming soon, is hyping anticipation for Swifties everywhere. In Gatlinburg, guests have been awaiting the opening of Embassy Suites by Hilton Gatlinburg Resort and Anakeesta’s Hellbender Smoky Mountain Coaster.

Long live all the mountains you moved – and visited! Enjoy your Swiftie-style Gatlinburg getaway.