Gatlinburg, TN 37738
Gatlinburg’s largest selection of technical outdoor gear, apparel, footwear, local gifts, and guidance for your Smokies adventures. Indoor climbing wall, whitewater rafting and fun activities for the whole family!
NOC Gatlinburg is a must-see retail attraction and your source for outdoor adventure expertise. Located at Stoplight 10 at the Great Smoky Mountains National Park entrance, visit NOC to book guided whitewater trips, hiking excursions and fly fishing adventures. Shop the area’s largest selection of technical outdoor gear and apparel from brands like The North Face, Columbia, Chaco, Patagonia, Merrell, Keen and more. Outfit your traveling, hiking, camping or fishing activities. Shop National Park souvenirs, rent bikes for the family, scale our 25-foot indoor climbing wall, and cross the swinging rope bridge! Learn about our LEED-certified building and the green building measures taken to create this new adventure hub. NOC Gatlinburg features free parking and is a stop on the Gatlinburg trolley line. Come by today and find everything you need to enjoy your outdoor experience in the Smokies!