Noc Gatlinburg

1138 Parkway

Gatlinburg, TN 37738

(865) 277-8209

Gatlinburg’s largest selection of technical outdoor gear, apparel, footwear, local gifts, and guidance for your Smokies adventures. Indoor climbing wall, whitewater rafting, and fun activities for the whole family!

NOC Gatlinburg is a must-see retail attraction and your source for outdoor adventure expertise. Located at Stoplight 10 at the Great Smoky Mountains National Park entrance, visit NOC to book guided whitewater trips, hiking excursions and fly fishing adventures. Shop the area’s largest selection of technical outdoor gear and apparel from brands like The North Face, Columbia, Chaco, Patagonia, Merrell, Keen and more. Outfit your traveling, hiking, camping or fishing activities. Shop National Park souvenirs, rent bikes for the family, scale our 25-foot indoor climbing wall, and cross the swinging rope bridge! Learn about our LEED-certified building and the green building measures taken to create this new adventure hub. NOC Gatlinburg features free parking and is a stop on the Gatlinburg trolley line. Come by today and find everything you need to enjoy your outdoor experience in the Smokies!

  • Handicap Accessibility
  • Shop Online
  • Indoors
  • Demonstrations
  • Located Downtown
  • Free Parking
  • Foods/Candies
  • Pets Allowed
  • Open year-round

Gatlinburg’s wide variety of attractions have visitors coming back, year after year. No matter your age or what you like to do, there’s something for every member of your family in Gatlinburg. Whether you want to hike through the mountains, pitch a tent in Great Smoky Mountains National Park, ride the Aerial Tramway or hang out downtown, Gatlinburg is your perfect travel destination.