Series of three TV ads highlight Gatlinburg’s unique ability to bring families together.
Add an Emmy Award to the growing list of accolades received by the Gatlinburg Convention and Visitors Bureau in recent months. America’s favorite mountain town picked up the award at the recent 37th Annual MidSouth Regional Emmy Awards in the “Commercial Campaign” category for a series of three spots titled, “Memorable Moments.” The campaign was one of over 1,000 entries judged for the 2023 awards. Gatlinburg received a second nomination in the “Single-Spot" category for their “Generations” commercial, featuring a child, mother and grandmother creating memories around a campfire overlooking the city.
“We’re extremely honored to receive an Emmy Award for our ‘Memorable Moments’ advertising campaign,” said Chad Netherland, President of the Gatlinburg Convention and Visitors Bureau. “Gatlinburg is a place where traditions are kept alive generation after generation as families come to the Great Smoky Mountains to deepen their bonds with nature and each other. This is what we hoped to capture in these ads, and we’re extremely grateful the judges recognized that.”
The award-winning “Memorable Moments” series spotlights the mountain town’s effect on visitors, showing the featured families connecting to each other and to the beauty of the surrounding mountains. The commercials perfectly capture the unparalleled magnificence of the Smokies with the quaint charm of the mountain village they surround. The spot “Generations,” one of the three in the series, can be viewed on YouTube.
“Memorable Moments” shows its audience, especially those who have not yet experienced Gatlinburg, why the city has topped several lists in recent months. Family Destinations Guide recently named Gatlinburg as one of the top 10 small towns in America, adding to similar recognition from national publications such as U.S. News & World Report, TripAdvisor, Travel + Leisure, Southern Living and World Atlas.
Gatlinburg's central location and accessibility makes the mountain town a popular getaway for residents of several major cities within a day’s drive. Atlanta, Birmingham, Charlotte, Cincinnati, Louisville, and Nashville are just a few nearby metropolitan areas that rely on Gatlinburg for a convenient mountain getaway.