On July 1, 2012, Gatlinburg community leaders effectively formed a Tourism Development Authority, combining the tourism marketing functions of the City’s Department of Tourism and the Chamber of Commerce into one entity doing business as the Gatlinburg Convention and Visitors Bureau. Initiatives to more effectively market the City of Gatlinburg and maximize efforts to promote local tourism include more direct involvement in the marketing of Gatlinburg by the business community.
The CVB is lead by our CEO, Mark Adams. He supervises a staff that includes Administrative, Marketing, Finance, Visitor Services, Convention Center Sales, Special Events and Chamber division.
The Gatlinburg CVB is overseen by a Board of Directors that includes the Chamber of Commerce Board of Directors, City Manager Cindy Cameron Ogle, Mayor Mike Werner and Vice Mayor Mark McCown. The current Chair is Dan Booth.
The tourism promotion functions of the GCVB include marketing and promoting Gatlinburg as a destination, marketing and selling the convention center, operating welcome centers and managing special events. In addition, the GCVB operates the visitor call center; produces, distributes and markets the Gatlinburg Vacation Guide, maintains and operates the Gatlinburg.com website and promotes Chamber of Commerce membership and services.
The Administrative office and members of the Marketing Division are located at 811 East Parkway, Sherry Holtzclaw (Executive Secretary), Sherri Webb (Chamber Membership Sales Manager), Chad Netherland (Director of Marketing and Public Relations), Angela Carathers (Interactive and Social Media Manager), Hayley Pierpont (Marketing and PR Coordinator) and Marci Claude (Public Relations Manager).
The Finance Department, including Ann Barry (Director of Human Resources and Finance) and James Berkebile (Administrative Assistant) work out of the GCVB office at 303 Reagan Drive, which also houses the Visitors Services Division and Call Center. That staff includes Lori Tierney (Director of Visitors Services), Information Specialists Gladys Griffin and Peggy Pickel and Distribution Specialist Jim Matuszak.
Information Specialists Fran Brand, Chris Taft along with numerous seasonal and part-time employees work out of the two Gatlinburg Welcome Centers at 1011 Banner Road and on Ripley’s Aquarium of the Smokies Plaza.
Sales Department includes Director of Sales Dave Esslinger, Kathy Evans, Lisa Poovey and Dian Stanfill (Sales Managers), Julie Whitaker and Tabitha Thomas (Sales Assistant) work out of the Convention Center offices at 234 Historic Nature Trail.
Staff of the Special Events Division at 207 Cherokee Orchard Road includes Jim Downs (Events Director), Cheryl Wilkins and Tammy Bolt (Event Managers).
To get contact information for the GCVB staff, click here.