The Soft Shirt Place

611 Parkway, Gatlinburg, TN 37738
(865) 776-5505

A unique selection of t-shirts and apparel for the person that likes to stand out from the crowd.

The Soft Shirt Place carries the softest shirts, tank tops, sweatshirts and hoodies for visitors to the Great Smoky Mountains, designed and drawn by our in house artist exclusively for our store.

Simply pick one of the 25+ colors, and select one of over 90 Smoky Mountain designs. In less than 60 seconds, your shirt is ready to wear!

Sizes from 2T – 4XL available.

The Soft Shirt Place sources the softest, most comfortable shirts, and prides itself in using suppliers that create American jobs and promote ethical, humane and lawful conditions and practices in all manufacturing facilities both nationally and overseas.

A true family business, run by a husband and wife, and assisted by their daughter, The Soft Shirt Place takes pride in providing a quality product that will stand the test of time.

Visit us on Level F of The Mountain Mall, light 6, Downtown Gatlinburg for special in-store pricing, or if you can’t wait for vacation, shop online at