Marketing and Sponsorship Manager

  • Redeemable: Friday, Oct 29, 2021 - Friday, Dec 31, 2021
Rocky Top Sports World is an 80-acre sports complex located in the heart of the Great Smoky Mountains offering seven outdoor fields and an 86,000 square foot indoor venue equipped with six basketball courts. Rocky Top Sports World is a member of the SFM Network, the nation's largest and fastest growing network of sports facilities and is operated by the industry-leader in outsourced operations, Sports Facilities Management. For more information on our facility, visit POSITION SUMMARY The role of the Marketing and Community Relations Manager ("Manager") is to promote the facility events and activities and engage support for the facility by engaging community and corporate partners. The execution of responsibilities will be accomplished by working closely with facility staff, tournament providers, and promoting the facility's primary revenue streams through effective marketing and advertising efforts. The position will have primary responsibility for securing facility sponsorships and promoting tournaments and sports tourism events. The Manager will oversee the implementation of marketing campaign plans including digital, print, community relationship building, and more. The Manager will be evaluated based on facility KPIs, sponsorship sales and fulfillment, and number of visitors or event attendees generated at facility organized events. PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:Planning and managing the marketing and community relations budget(s) including prioritizing the highest and best return-on-investment channelsCrafting the marketing advertising plan in partnership with other SFM team membersExecuting the marketing plan and strategic initiativesManaging and updating facility website(s)Content development for digital or print advertisingPress release writing and media relations activitiesManaging social media business accounts including regular posting and management of content calendarParticipating and assisting the planning and implementation of events, tournaments, and rentalsResponsible for sponsorship creation, sales and fulfillmentManaging facility presence with industry publicationsPreparing and presenting regular reporting on facility marketing strategy and resultsAssistance with facility events housing programResponsible for facility way-finding, rules and sponsorship signageTHE IDEAL CANDIDATE HAS:Proven success in generating awareness through consumer marketing and brandingExperience in youth and amateur sports as a consumer, marketing professional, or other relevant experienceExperience in using a CRM to manage and nurture potential or current customersExperience in sponsorship sales and activationProven experience in the successful destination-specific advertising/marketing campaignsExperience working with convention & visitors bureausExperience and success in promoting, booking, and delivering special events.